Storytelling Resources
This is a great strategy for structuring the core content of your presentations; I read about it in Caroline Goyder’s amazing book, Gravitas: Communicate with Confidence, Influence and Authority. This ‘problem-to-solution’ style of crafting a story is also covered thoroughly in Nancy Duarte’s Resonate and Data Story. If you’re a mythology fan, you will recognize this structure as Joseph Campbell’s Hero’s Journey, too.
This structure can be followed whether your presentation is five minutes or fifty and can be as obvious or subtle as your audience dictates. This is where it fits in your overall presentation:
Intro: Tell your audience what you’re going to tell them and why (Goals).
Core Content: Tell your story; this is where Message Mapping fits in.
Wrap: Summarize what you just told your audience. Help them walk away with your important and inspiring message.